The aim of the project was to find a new approach to automotive photography, getting away from the slick, over-retouched approach usually taken. The results are grittier, dirtier, but I think, much more beautiful and emotive.
Car photography can be so predictable – slick, glossy, dynamic etc. etc.. Wanting to get away from these clichés, I explored combining different exposures with post-processing in Adobe Camera Raw.